Taking Digital Action in the Performing Arts

Making Tomorrow Better

A project led by Inga Petri on behalf of the Atlantic Presenters Association

Making Tomorrow Better Digital Literacy and intelligence workshops

Initiative Objectives

Making Tomorrow Better: Taking Digital Action in the Performing Arts is a national digital literacy and intelligence initiative that brings practical digital know-how to participants so they know how to:

  1. assess their actual digital footprint, intended and unintended
  2. examine how online platforms like Google, Facebook and the like see their web content and as a result learn to improve their overall web presence
  3. understand how to decide where to invest time and money in their digital presence, including social media and measure effectiveness
  4. learn how to use digital tools to best effect, including semantic web / structured data, linked data as well as email marketing systems, Canva as a design tool and more
  5. become digital adapters and innovators

Who is the initiative for?

Participants will include individual artists, and a wide range of arts and cultural workers.

You can be active in the performing arts (e.g. music, theatre, dance, spoken word/storytelling), or work in visual arts and other artistic and cultural pursuits. We expect many will work at arts venues as decision-makers (managing directors), approvers (marketing managers) or users (box office, artistic programming, donor relations). These workshops will equip you to ask for the right things and ensure you or your organization upgrades to and maintains a powerful, contemporary web presence.

These workshops are designed to help participants speak digital with confidence – that is, we will demystify and discuss the digital realm in plain English – and quickly become competent participants in arts sector conversations about leading digital tools, emerging digital innovations, and new digital business models.


Inga Petri, Strategic Moves

Digital Innovation Council for Arts and Culture

Mobile (Canada-wide): (613) 558-8433
ipetri (at) strategicmoves dot com


Whitehorse, Yukon
Y1A 3B7

Your host

Inga Petri, researcher, business strategist and marketing planner. Independent consultant operating nationally from Whitehorse, Yukon, with a 28-year record of impact in arts and culture across Canada.